Entrepreneurship 101: iPhone – Technology breakthrough or marketing hype?

Entrepreneurship 101

Thanks for joining us for Peter Evans’ talk last night: Ent101‘s “The Basics of Marketing.”

Question of the week
Apple’s introduction of the iPhone has resulted in a deluge of breathless press. Is this an example of a technological breakthrough being recognized or is it more routine technology that is being well marketed (by someone who took to heart the lessons of Peter Evans’ Marketing lecture in Entrepreneurship 101)?

Downloads*

• Session presentation – Dial-up connection (mp4)
• Session presentation – Broadband connection (mp4)
• Slide presentation (PDF)

*Please note that you will need a player such as Quicktime (free) to view the video files and Acrobat (free) to view the PDF slides.

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