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Today's Pick: The coming transformation of the automobile
March 6, 2007
s+b Exclusive: One Billion New Automobiles
by Bill Jackson and Vikas Sehgal
Chicago, February 15, 2007 — As the rate of personal vehicle ownership in Asia soars, the entire global industry will transform to serve these emerging consumers. If demand in such bustling markets as India and China reaches the same level as that of more mature markets by 2020, that growth will upend accepted notions of how cars are used, how much they cost, and how they’re made. Manufacturers that start planning for this shift now will be the most likely to profit as globalization affects the auto industry.
To read the full Resilience Report:
http://www.strategy-business.com/resilience/rr00042


