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MaRS, Facebook'd

By Iain Klugman
July 24, 2007
 

MaRS on TO’s number one social networking site

Being a leading technology and innovation centre, and having such a tech-savvy group working here in the MaRS Centre, it comes as no surprise that the MaRS community is connecting on one of the largest social networking communities, Facebook.

The Toronto Star recently ran a great story on how and why Toronto has become the capital of Facebook. We can claim more members of the site than any other city in the world. Developing these networks is a great way to meet and connect with people in your community that you might not have otherwise.

If you’re reading this blog, you’re a member of the MaRS community. And if you’ve been looking for a way to connect, Facebook is just one more option.

When you join the MaRS Facebook group, you can share what you’re working on, ask questions about others’ experiences, find people in your discipline, or even those interested in the same sport or music. Find out what events everyone is attending, post a job or share a photo. And don’t worry: you can be as public or as private as you want to be.

  • Annie

    Toronto’s claim to the highest number of Facebook users has recently been usurped by London: “London trumps Toronto as centre of Facebook universe”

  • http://www.marsdd.com Charmian Love

    While London may have the most registered users on Facebook, I think it’s worthy to note that Toronto still has an extremely high user penetration per capita.

    A quick back-of-the-envelope calculation based on some of the numbers from the Globe and Mail article…

    705,000 users out of 2,700,000 (City of Toronto population) = 26%
    810,000 users out of 7,700,000 (City of London population) = 11%

    (This assumes the data they collected in both cases was for the city core versus the greater area of Toronto or London.)

    Verdict: Toronto is still a leader and early adopter when it comes to innovative new technology.

  • http://blog.marsdd.com/2007/08/08/facebookcamp-toronto/ MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » FacebookCamp Toronto

    [...] We recently blogged about the MaRS Facebook Group and the fact that Toronto boasts the highest per capita use of this software. [...]

Iain Klugman

Iain Klugman

Iain Klugman is the president of Communitech, based in Waterloo. He is also a Nortel veteran where he served as Director of Branding and Advertising, was Executive Director of Communications with CBC, and CEO of Ontario Tourism. He’s also had federal stints with the Privy Council Office and Industry Canada.

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