Who needs marketing? My technology is so good the world will beat a path to my door!

At last week’s Entrepreneurship 101 lecture, Peter Evans gave a comprehensive overview of the how to’s of marketing. One of the fundamental assumptions he dismantled was that the world will simply beat a path to your door. The world can respond to innovation in ways that are challenging for resource-limited entrepreneurs.

Question of the week:
We’d like to hear your stories — successful or otherwise. How has the world responded to your innovation that you’ve brought as far as the marketplace?

Downloads and Resources

• Class information
• Webcast
• Ent101 Facebook Group
• Presentation: “Trying to Connect Innovation to Income? Start with marketing” (PDF)

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Tags: ent101, entrepreneur, innovation, marketing, peter evans, tony redpath