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Join MaRS and McLuhan at Nuit Blanche: Hit record and be a star!
“Food for the mind is like food for the body: the inputs are never the same as the outputs.”
OK, so that Marshall McLuhan gem may not top the ubiquitous “the medium is the message” but don’t you just love its visceral nature?
Food for the creative mind is definitely on the menu this Saturday night as contemporary art and artists transform Toronto as part of the city’s third annual Nuit Blanche.
And this year MaRS CEO Ilse Treurnicht is plunging into the cultural fray. Dr. Treurnicht — a Rhodes scholar, PhD chemist, former venture capitalist and convergence innovation pioneer — will take part in an intriguing Nuit Blanche event, “We, the City…” at U of T’s McLuhan Coach House.
Billed as a series of events exploring Toronto’s distinctive ways of merging and blurring languages, cultures and identities, the McLuhan Coach House event begins at 7pm with live video links to Nuit Blanche celebrations in Paris and Brussels.
At 8pm a two-hour “local global theatre” piece begins in which intellectuals, artists, activists, journalists and entrepreneurs — enter Dr. Treurnicht — will be asked to complete the sentence: “We, the City…” A panel discussion and public questions will follow their stories.
The Shape of our Voices begins at 10pm, a work that will translate vocal cues generated by volunteers into graphical, musical and gestural artistic forms. The night then wraps with The Spirit of Marshall McLuhan, involving a collection of actors, musicians and writers invited to tell “ghost” stories about Marshall McLuhan and his work.
So check it out — and if you shoot some video or photos, send it to us at MaRS. We can make you and your art famous (however briefly) on the MaRS blog! Submit it all to our Flickr pool or our Facebook Group.
Remember: “When a thing is current, it creates currency.” MM, long may he reign…











