Branding Obama: An interview with Scott Thomas

Scott Thomas says his time at Obama For America was like “building an airplane in flight.” As the Director of New Media Design, he and his small team of graphic artists were responsible for building and polishing the brand that helped deliver Obama to the White House.

So what was it like being launched headfirst into branding the next leader of the free world? How did his team change the game of political design, and what can other upstarts learn from his trial by fire? MaRS Producer Roz Allen caught up with him at the Ontario College of Art and Design, to find out.

Podcast

• Roz Allen interviews Scott Thomas

(Listen now or right-click to download the .mp3 file.)

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Tags: Barack, interview, Obama, ocad, Roz Allen, Scott Thomas