Marketing vs. finance: What sells?

Attendees of the CIBC Presents Entrepreneurship 101 lecture series have now heard two distinct voices as to what is important in a business plan: Peter Evans made the case for the role that marketing plays threaded throughout the plan, while Kerri Golden last week pointed out that the financial plan is the punchline to any solid business plan.

Which do you think sells? Hint: this week’s lecture will cover everything that goes into your plan!

Downloads and Resources

Weren’t able to attend the class? Need some notes or want to look something up? Click below for all of the goodies from the lecture.

• Class Summary: Budgeting
• Video: “If you fail to plan, will your plan fail?”
• Presentation: If you fail to plan, will your plan fail?
• Join the Facebook Group: CIBC Presents Entrepreneurship 101

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