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Mind the gap… the commercialization one

 

In our most recent issue of Convergence, we asked our trusted Entrepreneurs-in-Residence and Advisors across the province to speak from experience and lend some snippets of sage advice to technology entrepreneurs.

In “Bridging the Gap” we bring to light some common commercialization and business challenges that are oftentimes overlooked by entrepreneurs, or discovered a little too late be to addressed. At a time when our start-up clients have cash on the brain – “need more, where can I get more, just give me more” – some good, relevant advice might help entrepreneurs save cash to weather the storm, and possibly even find some.

Take a look at what they have to say here:

Also in this issue, check out a commentary on the current state of VC in Canada, stories on our client companies (SoftShell, Echologics and Skymeter), and find out more about what goes on in this commercialization station we call MaRS.

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  • http://blog.marsdd.com Jon @ MaRS

    Excellent set of slides Amie. There is obviously a great deal of experience reflected in the statements from the various advisors – their insights often gleaned through their own hard work when building a new company.

    If I may add a comment based on my own experience and observation, it would be that products don’t sell themselves – no matter how great they are. In fact, the more innovative a product is, the more time and effort will have to be put into sales and marketing of that product. If you are an early-stage entrepreneur you should start the efforts to land your first customer from day one – don’t hide behind the computer until you think you have the ‘perfect’ product – let the customer decide when he is ready for you. Often the customer is ready earlier than you think which will save you a lot of money on the development side – which you can spend on marketing and sales instead.

Amie Sergas @ MaRS

Amie Sergas @ MaRS

Amie manages programs for the Business Mentorship and Entrepreneurship Program, a component in the Ministry of Research and Innovation’s Market Readiness Program.

 
 
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