The marketing mix (4Ps)

Four peas

How much do you know about marketing? We’ve all experienced the end results of it as consumers but what does marketing look like for an entrepreneur? Last week Jon Worren spoke on the basics of marketing and went over the “marketing mix”, also known as the 4Ps.

1. Product
2. Price
3. Promotion
4. Place

Jon also referred to some key concepts and resources that are beneficial for entrepreneurs wanting to learn more about marketing.

• Crossing The Chasm by Geoffrey Moore
• Minimal Viable Product (MVP) from The Four Steps To Epiphany by Steven Gary Blank
• The Business Model Canvas from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Downloads and Resources:

• Class Summary: Introduction to marketing
• Video: Introduction to marketing
• Presentation: Introduction to marketing
• Articles: 1. Analysing markets and industries, 2. Marketing strategy, 3. Understand customer behaviour
• Join the Facebook Group: Entrepreneurship 101
• Register to get weekly updates

Entrepreneurship 101 2010/11 – Week 5 – Introduction to Marketing from MaRS Discovery District on Vimeo.

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