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The marketing mix (4Ps)

November 1, 2010

four peas

Four peas

How much do you know about marketing? We’ve all experienced the end results of it as consumers but what does marketing look like for an entrepreneur? Last week Jon Worren spoke on the basics of marketing and went over the “marketing mix”, also known as the 4Ps.

  1. Product
  2. Price
  3. Promotion
  4. Place

Jon also referred to some key concepts and resources that are beneficial for entrepreneurs wanting to learn more about marketing.

Downloads and Resources:

Entrepreneurship 101 2010/11 – Week 5 – Introduction to Marketing from MaRS Discovery District on Vimeo.

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  • http://pulse.yahoo.com/_BV652BCV4OQAXFNLPUBL4A32B4 Honey Jane

    This is such a incredibly beneficial one and delivers thorough facts, thank you for discussing your good ideas and time in to the points you publish info about marketing. Lead Management System

  • http://pulse.yahoo.com/_BV652BCV4OQAXFNLPUBL4A32B4 Honey Jane

    This is such a incredibly beneficial one and delivers thorough facts, thank you for discussing your good ideas and time in to the points you publish info about marketing. Lead Management System

Amrutha Simon

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Amrutha works with MaRS Media to deliver high quality digital assets to clients for their marketing and business needs. Previously she was the Senior Program Associate for the Business Acceleration Program and provided support to entrepreneurs through the Regional Innovation Centres in the ONE network. She is also the Chair of the MaRS Social Committee and leads the team on organizing various events for MaRS staff.

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