Viafoura: Bringing comments to life here and in NYC

Viafoura: More ways for your audience to interact

Ever read a comment on an online discussion board and wish you could debate the author face-to-face? Viafoura‘s got you covered. Do you publish your own content or have an online community, but you’re not sure you’re really engaging your audience? MaRS client, Viafoura, has the tool for you.

And they’ve been showing up all over the place — including our recent trip to New York for OnMedia 2011.

Viafoura is an online user engagement application designed for publishers but brought to life by users. Essentially, Viafoura allows users to engage via text, audio, split-screen video debate and gaming reward systems through their desktop and mobile. For publishers, it’s an amazing tool as they can now increase user engagement, time spent, and page views around their content. More page views (or eyeballs) equals more impressions, which equals more dollars.

Publishers are starting to take notice.  Viafoura recently signed a deal with Don Best Sports in the US. Don Best Sports specializes  in providing fact-based information on scores, statistics, odds and other live information on primarily North American sports contests. Viafoura will facilitate the conversations on the Don Best verticals which will significantly increase user engagement and interaction and ultimately lead to better educated decisions.

Viafoura presents at OnMedia NYC 2011

Viafoura is a MaRS client. They’re working with  advisors here to refine their business model, increase awareness of their product and connect with the broader investment community. They were recently part of our delegation of Ontario digital media companies and venture capital investors at OnMedia NYC 2011. (Find out more about this delegation in the press release and blog by fellow delegate Chris Arsenault of iNovia Capital.)

Look for more from this young start-up in the near future.

Related Blogs

 

Tech and the city: Toronto is Canada’s high-tech hub
Toronto is gaining global steam as Canada’s leading high-tech hub. A recent report, “Canada’s High-Tech Hub: Toronto”, showcases highlights from Toronto’s high-tech scene

A different kind of English class
What if you could teach English from the comfort of your home? MaRS client, WeblishPal, has created a social English teaching hub for “connecting English learners with native English speakers&#

PushLife rocks it: Launch of Listen.In
Want to know what your friends are listening to? MaRS client, PushLife Inc., launched their new product and website this month, Listen.in. It’s the “Twitter for your music.” Essent

Black Friday and beyond: Shop N Chill launches
Congrats to MaRS client, Inventmode, who launched Shop N Chill to a roster of retailers and keen consumers. Shop N Chill is a virtual social shopping platform utilizing innovative features the compan

A new era in local news
One of the most interesting developments in the Canadian media market we’ve seen in a while has just launched.  Toronto-based OpenFile announced they’re now open for business. With many news

Social gifting: ’tis the season
This holiday season, there’s a new e-commerce gifting phenomenon happening:  social gifting. It enables you to gather friends, family and colleagues together digitally to purchase a gift that o

Tags: clients, ict, social media, viafoura, web