Ethical Ocean makes Dragons’ Den

Ontario start-up pitches to the Dragons

Can you imagine proving your business model to an audience of over 1 million?

MaRS client, Ethical Ocean, had the chance on the gruelling, hard-hitting CBC series Dragons’ Den in it’s season finale which aired last night. Ethical Ocean is an e-commerce business “with a conscious” providing a one-stop shop for all things ethical – whether you’re in the market for organic baby clothing or a water-powered clock, eco-friendly fashion or a fair-trade soccer ball, you can find it for sale on the online store.

Here’s an excerpt from their press release:

“While on a road trip to Montreal, we started talking about how difficult it is for people to buy stuff that they know is good for the world,” said Chad Hamre, CEO of Ethical Ocean. “I had just wrapped up a year living in the UK where the market for ethical products was booming ($56 billion in 2008), but here in North America it was all but non-existent.”

Ethical Ocean has since gone on to raise $500k from Canadian investors and is rapidly growing. The company comes to us at a critical time in Canadians’ efforts to help our planet and each other buy living ethically. Ethical Ocean is not just about the environment, it’s also about creating a marketplace which facilitates the sale and purchase of all things ethical, including:

1. Organic
2. Fair-trade
3. Animal friendly
4. People friendly
5. Social change

Learn more about Ethical Ocean on social media:

• Facebook
• Twitter

Read more about their experience in Ethical Ocean’s press release (pdf). Or watch the video (below) on what it’s like to pitch to the Dragons!

Do you want to change the world like Ethical Ocean and have what it takes to be an entrepreneur? Then join us at one of our Entrepreneurship 101 events or apply for Advisory Services at MaRS.

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