Bootstrapping: Stretch what little funds you have

By Marielle Voksepp @ MaRS

April 8, 2011

Always use some bootstrapping

“Bootstrapping is the reality for 98% of start ups”, according to unreformed entrepreneur and former MaRS leader, Charles Plant.

What is bootstrapping, anyway?

Bootstrapping is using your own money and other types of money that are available to build your business.

At our last Entrepreneurship 101 lecture on bootstrapping, Charles discussed creative ways of growing your business without raising money from investors.

As a result of his experience with about a dozen emerging companies, Charles is a strong advocate of the bootstrapping model. To learn more about its pros and cons, watch the lecture video.

Downloads and Resources:

Video: Charles Plant on Bootstrapping
Charles’ Slides: Bootstrapping
Entrepreneur’s Toolkit – Financing your idea: Bootstrapping
Entrepreneur’s Toolkit – What financing approach is right for your business?
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