(Video) Anatomy of a fundable start-up

As serial founder, angel investor and contributor to AngelList and Venture Hacks, Naval Ravikant has a nuanced perspective on what makes emerging tech companies A) successful and B) attractive to investors.

This video, from a Founder Showcase event in San Francisco, captures his presentation to almost 500 founders, angels and venture capitalists.

In it, Naval defines five qualities for “exceptional start-ups”.

1. Traction
2. Team
3. Product
4. Social Proof
5. Pitch/ Presentation

However, he tells the crowd that what attracts investment is being exceptional in one of these aspects, because investors are themselves looking for ‘exceptional outcomes’.

Would you like to see more content like this on the MaRS blog?

Related MaRS resources

Articles

http://www.marsdd.com/entrepreneurs-toolkit/articles/company-101-what-investors-want-in-place-when-they-invest

http://www.marsdd.com/entrepreneurs-toolkit/articles/private-capital-what-do-investors-look-for-in-technology-investment
http://www.marsdd.com/entrepreneurs-toolkit/articles/investor-engagement-elements-of-a-pitch-deck

http://www.marsdd.com/entrepreneurs-toolkit/articles/company-101-capitalization-structure-for-an-early-stage-technology-company

Videos

http://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch

http://www.marsdd.com/entrepreneurs-toolkit/sessions/raising-money

http://www.marsdd.com/videos/entries/mobilemonday-toronto-mar-07-2011-6th-annual-vc-panel-pitch

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Tags: Angel Funding, financing, funding, start-up, video