Infographic Fridays – getting the most out of your social media efforts

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Infographic Fridays – getting the most out of your social media efforts

By Trevor Stafford @ MaRS

August 19, 2011

The science of social timing

This week’s infographic looks at the optimal timing and volume for social media sharing — both in terms of generating Twitter clicks and re-tweets and Facebook re-shares and likes.

Click for full size image.

This of course begs the question — as more organizations optimize the timing of their tweets and posts, does the increased ‘noise’ make that timing decision sub-optimal?

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Nathan Monk

Interesting perspective. It would be great to obtain the Canadian data as well and learn more about how Twitter user behaviour is similar or dissimilar to facebook user behaviour. For example: http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thenextwebtopstories+%28The+Next+Web+Top+Stories%29&utm_content=Netvibes
http://www.ResiliencyForLife.com/ ResilientMichael

Very interesting. Thanks for sharing this.
Karen Windsor

I agree with Mr. Monk below, it would be great to have the data for the Canadian market as well. Till then, this US data is a very interesting example of social media’s user share.

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