Infographic Fridays: What does it mean to be eco-friendly?
By Trevor Stafford @ MaRS
August 26, 2011
Consumers love the idea of being green. In response, manufacturers and retailers look to market products that bring conscience, convenience and debit card together. But what, exactly, does ‘eco-friendly’ mean?
Are consumers being tricked, or ‘greenwashed’ by disingenuous sellers? Just how authentic is the eco-friendly appellation?
This week’s infographic, produced by Toronto-based ethical product retailer Ethical Ocean, answers some of these questions. This infographic is quite large, click on it twice and you’ll see the full version.
Related Blogs
The art of the pivot To pivot or not to pivot? This is the question my clients ask.
It’s the point at which startups have progressed through the customer development cycle: they’ve set hypotheses, designed a p
Infographic: Share and share and “like” When it comes to targeting customers, research shows that business owners should go after the “sharers” of the world, those most likely to use various social media to research and recommen
Top technology buys for 2011 What do Canadians love the most when it comes to technology? We’ve compiled the latest facts and figures to make your last-minute holiday shopping a breeze!
Smartphones
Did you know that in 201
Event wrap-up: Rise of the Business User They’ve arrived and they’re here to stay. Consumer apps and devices are only going to become more common in the corporate setting, so companies are advised to embrace them.
This was one of
Infographic: Small businesses and social media Still don’t know what a “Tweet” is? Fuzzy on your Facebook know-how? Perhaps it’s time to learn more about social media, especially if you’re an entrepreneur trying to attract new busi
