Eight SaaSy start-ups leading the move to consumerization

A few months ago, the MaRS Market Intelligence team began a journey to better understand how workplace IT is changing. Over the last decade we’ve seen both locked-down hardware and standardized software fizzle, making way for an era where freemium web applications are available for instant use.

But what is driving this global trend? And what companies are taking advantage of it?

Eight SaaSy start-ups driving change in Enterprise IT

To answer these questions, we turned to eight Ontario-based SaaSy start-up companies. Their unique B2B offerings borrow from B2C ideas and successes – including social networking, gamification and intuitive design.

We’ve profiled and tabled their leadership in SaaSy Startups: 8 companies striving to consumerize enterprise IT. , the second in our continuing series of start-up profiles. (Here’s the first in the series: Mod Media Makers

ConnectedN: Changing how customers engage with a company

gShift Labs: Displacing the subject matter expert

Nulogy: Shifting control of applications

Quant Interpretations: Making data more accessible

PerspecSys Addressing concerns with the cloud

Rypple: Changing how applications are designed

Saleschoice: Empowering the business to drive IT decisions

Wave Accounting: Changing how applications are priced

While the consumerization of the enterprise is still in its early days, this fundamental shift is creating endless opportunities for entrepreneurs. We here at MaRS are excited about what the future has in store.

Click here to read the “SaaSy Startups” article. Don’t forget to tell us what you think!

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Tags: ICE, market insights, mod media makers, SaaS