March 19, 2012
“Sales is a process. It needs to be planned.” Krista Jones, Practice Lead, ICE, MaRS
Selling is the final test in the success of your product and brings together everything else your company has done: development, design, marketing, and so on. As an entrepreneur, it is just as important to hire the right sales people to sell the product as it is for you to be engaged with potential customers. Companies often focus too much on the technology of the product and not enough on the customer whose problem they are solving.
At last week’s Sales lecture, Krista Jones and Nathan Monk of the IT, Communications and Entertainment (ICE) practice at MaRS, spoke on the principles of “selling value” to the customer in both business-to-consumer (B2C) and business-to-business (B2B) sales.
As you prepare to launch your product, think about theses three fundamental points:
During her presentation on B2B sales, Krista mentioned several important things to keep in mind when preparing for a successful sales call:
During the second half of the lecture, Nathan took the stage and shifted the focus to B2C sales. While the fundamentals are similar in both, key differences do exist, especially in the execution of the marketing campaign.
Watch the lecture video for more information on how these two types of selling differ and where to focus your efforts on each.
For more tips on a winning sales strategy, watch the Quick Hits video:
Note: For MaRS clients only, for information on mapping out your sales process as well as tools for managing and influencing sales opportunities, see the B2B Sales Process workshop series.
Next lecture: Distribution with Ryan Poissant, Advisor, ICE, MaRS.
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For a more in-depth look at sales strategy, register for ‘B2B Sales Strategy: Insider Tips’ here.