July 4, 2013
As a senior industry analyst with the MaRS market intelligence team, I, along with my team of eight industry analysts and information specialists, help entrepreneurs across the province obtain relevant market research to help their ventures grow.
The MaRS market intelligence team has access to 20 proprietary databases that cover a number of industry sectors, including information technology, communications and entertainment (ICE), cleantech (including physical sciences and advanced materials) and life sciences and healthcare. A full listing of the databases and services that are accessible through MaRS market intelligence can be found here. The information provided is used by entrepreneurs to build business plans, complete investor pitches, and find partners and competitors, and helps startups make strategic decisions about their businesses.
One of our initiatives is the Startup Library, a resource developed by our team to enable entrepreneurs to find relevant and reputable information, fast. The Startup Library is organized into categories, from general topics (such as learning about business models and funding your startup) to more niche topics (such as finding market trends on digital gaming and mobile advertising).
New categories in the Startup Library
We have some great news if you’re a life sciences and/or healthcare startup: we just released new content relevant to your sectors! More specifically, we added three new categories.
Technologies in this market are broad: examples include smartphone apps on wellness or disease management, electronic medical records, and payroll and scheduling software. Finally, we’ve updated the Consumer Digital Health page with new content, specifically on topics related to consumer health, such as health education, wellness and disease management.
I invite you to give the Startup Library a try—and let us know what you think. Email your suggestions to firstname.lastname@example.org. Tell us what’s missing and what you would like to see in future updates.