Best Practices - So what? who cares? why you?
THE INVENTOR'S COMMERCIALIZATION TOOLKIT: BRING YOUR IDEA FROM LAB TO LIFEWhether you are a scientist or technology entrepreneur, it’s not always easy getting investors, business partners or customers interested in your ideas. However, a well constructed presentation can really help to increase the odds of your success as you bring your idea from “lab to life.” Join technology industry executive and educator Wendy Kennedy for this interactive ½ day workshop based on her new book “So What? Who Cares? Why You?™ The Inventor’s Commercialization Toolkit.” This session will show you how to develop and present your ideas in ways that engage potential business backers - investors, licensees, internal investment committees, and others. The methodologies presented in this session combine more than two decades of academic and entrepreneurial experience to deliver a proven and practical approach for inventors and entrepreneurs who are at the early stages of commercialization. |  |
THIS SESSION IS DESIGNED FOR:
- Assessing the “real” needs for your idea across various customer segments
- Determining how your idea fits into new and existing technology categories
- Sizing your market potential and the business model you use to make money
- Identifying the best channels to get your product to market
- Identifying your sustainable advantage vs. direct and indirect competitors
DATE | TIME | LOCATION
May 17, 20068:00AM - 11:45AM
MaRS Collaboration Centre
101 College St, Toronto
UPCOMING EVENTS
PAST EVENTS
- October 9, 2008
Best Practices: Is Your Business Model Creative? - June 3, 2008
MaRS Best Practices Series - Good Laboratory Practices - May 13, 2008
MaRS Best Practices Series - From bench top to IND - April 24, 2008
MaRS Best Practices Series - IP Strategies for Medical Devices - April 7, 2008
MaRS Best Practices Series - Doing Business with the National Institutes of Health (NIH): Opportunities for industry - March 29, 2008
MaRS Best Practices Series - How to Draft a Patent Application - March 20, 2008
MaRS Best Practices Series - IP Strategies for Therapeutics - February 28, 2008
MaRS Best Practices Series - IP Strategies for Diagnostics - February 23, 2008
MaRS Best Practices Series - How to Draft a Patent Application - December 12, 2007
MaRS Best Practices Series - Focus on CNS Pharma deals: How to pull in the money - May 23, 2007
MaRS Best Practices Series - Pre-Clinical development workshop - MaRS Best Practices Series - Asymmetric Communications: Building Momentum through Non-Traditional Marketing
- April 11, 2007
MaRS Best Practices Series - Intellectual Property and Valuation of Emerging Medical Therapeutics - November 21, 2006
MaRS Best Practices Series - Business, Science, Technology and You: Financing R&D through Canada’s SR&ED Program - November 9, 2006
MaRS Best Practices Series - Introduction to Systems Biology - September 14, 2006
MaRS Best Practices Series - From Bench to Headline: Translating science for the media - September 8, 2006
MaRS Besst Practices Series - The Power of Pictonics: Using visualizations to tell your technology story - July 12, 2006
MaRS Best Practices Series - Why commercializing a technology is really, really hard to do - May 17, 2006
MaRS Best Practices Series - So what? Who cares? Why you? - April 5, 2006
MaRS Best Practices Series - The move toward drug development - February 11, 2006
MaRS Best Practices Series - How To Draft a Patent Application - February 9, 2006
MaRS Best Practices Series - New Technologies for Accelerating Drug Development
