Best Practices - From Bench to Headline: Translating science for the media
SESSION THEMESGetting science out of the lab and into the news requires a lot of work and finesse. But scientific validity or the revolutionary aspects of a discovery alone do not automatically make your work important to readers. To make the news, it has to be relevant and exciting to a broader audience. The Toronto Star’s science reporter, Peter Calamai, will discuss how scientists and the media can work better together to contextually frame scientific and technological issues for the broader public. He will also address how good science communication helps to better inform both the public and policy makers. Join us for this session to learn more about how you can work with the media to communicate powerfully the relevance of your discoveries and the excitement of research to a variety of audiences. |  |
SPEAKER
Peter Calamai, National Science Writer, The Toronto StarDATE | TIME | LOCATION
September 14, 20069:00AM - 10:30AM
MaRS Collaboration Centre
101 College St, Toronto
ABOUT THE SPEAKER
Peter Calamai is national science reporter for The Toronto Star and is based in Ottawa. For more than two decades with postings in Canada, Europe, Africa and the U.S. Calamai was a correspondent for the Southam newspapers. In 1982-83 he was a Southam Fellow at Massey College. He is a founding member of the Canadian Science Writers’ Association and is a three time winner of the National Newspaper Award. He is currently an adjunct research professor in Carleton University's School of Journalism and Communication.
DOWNLOADS AND RESOURCES
Download the presentation: "Infectious Science: The media and researchers as agents of contagion" (PDF)
UPCOMING EVENTS
PAST EVENTS
- October 9, 2008
Best Practices: Is Your Business Model Creative? - June 3, 2008
MaRS Best Practices Series - Good Laboratory Practices - May 13, 2008
MaRS Best Practices Series - From bench top to IND - April 24, 2008
MaRS Best Practices Series - IP Strategies for Medical Devices - April 7, 2008
MaRS Best Practices Series - Doing Business with the National Institutes of Health (NIH): Opportunities for industry - March 29, 2008
MaRS Best Practices Series - How to Draft a Patent Application - March 20, 2008
MaRS Best Practices Series - IP Strategies for Therapeutics - February 28, 2008
MaRS Best Practices Series - IP Strategies for Diagnostics - February 23, 2008
MaRS Best Practices Series - How to Draft a Patent Application - December 12, 2007
MaRS Best Practices Series - Focus on CNS Pharma deals: How to pull in the money - May 23, 2007
MaRS Best Practices Series - Pre-Clinical development workshop - MaRS Best Practices Series - Asymmetric Communications: Building Momentum through Non-Traditional Marketing
- April 11, 2007
MaRS Best Practices Series - Intellectual Property and Valuation of Emerging Medical Therapeutics - November 21, 2006
MaRS Best Practices Series - Business, Science, Technology and You: Financing R&D through Canada’s SR&ED Program - November 9, 2006
MaRS Best Practices Series - Introduction to Systems Biology - September 14, 2006
MaRS Best Practices Series - From Bench to Headline: Translating science for the media - September 8, 2006
MaRS Besst Practices Series - The Power of Pictonics: Using visualizations to tell your technology story - July 12, 2006
MaRS Best Practices Series - Why commercializing a technology is really, really hard to do - May 17, 2006
MaRS Best Practices Series - So what? Who cares? Why you? - April 5, 2006
MaRS Best Practices Series - The move toward drug development - February 11, 2006
MaRS Best Practices Series - How To Draft a Patent Application - February 9, 2006
MaRS Best Practices Series - New Technologies for Accelerating Drug Development
