Best Practices - The Power of Pictonics: Using visualizations to tell your technology story
SESSION THEMESBreaking through to customers with your message is getting harder in today's information-rich world - especially if you are trying to communicate the merits of innovative science and technology. “Visualization” is the new frontier of communications. It offers the potential to break through the attention barrier by making your technology more rich, compelling and interactive. In this first ever appearance in Toronto, Dave Gray, the founder of the XPLANE agency and the inventor of the proprietary visual language Pictonics™, will guide you through how to develop visualizations that map your message to the way people make decisions. In this hands-on workshop, he will help you better understand how to sift through complex information and visualize it. Come learn the same techniques Dave and his team at XPLANE have successfully used with market leaders around the world to reduce the complexity and increase the clarity of their communications. SPEAKERSDave Gray from XPLANE CorporationWORKSHOP OBJECTIVES |  |
DATE | TIME | LOCATION
September 8, 20068:30AM - 11:30AM
MaRS Collaboration Centre
101 College St, Toronto
ABOUT THE SPEAKER
Dave Gray is the founder and CEO of XPLANE Corporation headquartered in St. Louis. XPLANE is a world leader in visual thinking. Since 1993, through his use of groundbreaking visual language techniques such as Pictonics™, he as helped companies of all sizes, from startups to the Fortune 500, sift through complex information and communicate better. His clients include GlaxoSmithKline, Microsoft, Sun Microsystems, Shell, Honeywell, Nike, British Petroleum and Hewlett Packard.
His award-winning work has been featured in publications such as Wired, Business 2.0, The Harvard Business Review, Strategy Business, Interactive Week, Los Angeles Daily News, Seattle Post-Intelligencer and the St. Louis Post-Dispatch. He is also the authour of the book “Selling to the VP of NO™” and the “Communication Nation” blog.
ABOUT THE BEST PRACTICES SERIES
Click here to find out more about the MaRS Best Practices seriesUPCOMING EVENTS
- October 9, 2008
Best Practices: Is Your Business Model Creative?
PAST EVENTS
- June 3, 2008
MaRS Best Practices Series - Good Laboratory Practices - May 13, 2008
MaRS Best Practices Series - From bench top to IND - April 24, 2008
MaRS Best Practices Series - IP Strategies for Medical Devices - April 7, 2008
MaRS Best Practices Series - Doing Business with the National Institutes of Health (NIH): Opportunities for industry - March 29, 2008
MaRS Best Practices Series - How to Draft a Patent Application - March 20, 2008
MaRS Best Practices Series - IP Strategies for Therapeutics - February 28, 2008
MaRS Best Practices Series - IP Strategies for Diagnostics - February 23, 2008
MaRS Best Practices Series - How to Draft a Patent Application - December 12, 2007
MaRS Best Practices Series - Focus on CNS Pharma deals: How to pull in the money - May 23, 2007
MaRS Best Practices Series - Pre-Clinical development workshop - MaRS Best Practices Series - Asymmetric Communications: Building Momentum through Non-Traditional Marketing
- April 11, 2007
MaRS Best Practices Series - Intellectual Property and Valuation of Emerging Medical Therapeutics - November 21, 2006
MaRS Best Practices Series - Business, Science, Technology and You: Financing R&D through Canada’s SR&ED Program - November 9, 2006
MaRS Best Practices Series - Introduction to Systems Biology - September 14, 2006
MaRS Best Practices Series - From Bench to Headline: Translating science for the media - September 8, 2006
MaRS Besst Practices Series - The Power of Pictonics: Using visualizations to tell your technology story - July 12, 2006
MaRS Best Practices Series - Why commercializing a technology is really, really hard to do - May 17, 2006
MaRS Best Practices Series - So what? Who cares? Why you? - April 5, 2006
MaRS Best Practices Series - The move toward drug development - February 11, 2006
MaRS Best Practices Series - How To Draft a Patent Application - February 9, 2006
MaRS Best Practices Series - New Technologies for Accelerating Drug Development
