BioEntrepreneurship: Market Assessement for Therapeutics and Medical Devices

CLASS SUMMARY

So you think you have an idea for a great therapeutic? An amazing new
medical device or diagnostic? But how can you be sure... How big a market are you really  going after? What large company will most likely be interested in your product?

Only solid market research will help you find these answers. Lead by Dr. John McGraw and Dr. Maryam Sangari of SHI-Link,  this session will outline how to assess your product with respect to therapeutic/indication area, market needs and pricing considerations as well as competitive landscape.  You will explore the basic framework to assess your product's market opportunity.

REGISTRATION

Registration required.

$15 General registration
Free for students and post-docs


Registration is now closed.

Click here for more information about the BioEntrepreneurship Series >>
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DATE | TIME | LOCATION

January 9, 2008 - January 9, 2008
7:00PM - 8:30PM
MaRS Centre, CR3
101 College

DOWNLOADS AND RESOURCES

ABOUT SHI LINK

SHI Link provides business development and transactional services. Their extensive experience in commercial strategy enables companies to identify top priority programs or attractively position products for out-licensing. SHI has extensive business development network and transactional leadership having executed $750 million in upfront and milestone payments in the last decade.

ABOUT THE SPEAKERS

John McGraw
Vice President

As the Vice President of SHI Link, Dr. John McGraw works extensively with pharmaceutical and mid-size biotechnology companies in the areas of product evaluation, licensing, commercialization and therapeutic area assessment. John's in-depth knowledge of therapeutic areas such as inflammation, CNS and oncology, combined with his business expertise, has enabled him to manage projects related to product assessment for therapeutic re-profiling, product acquisition and the identification of licensing opportunities. John has also worked on projects related to clinical development, corporate strategy and research potential for leading pharma and biotech companies. Prior to joining SHI Link, John worked as a Senior Consultant at SHI Consulting and founded his own medical device company. He received his Ph.D. in neuroscience from the University of British Columbia, Canada.

Maryam Sangari
Director, Business Development

Maryam has worked extensively in the areas of product evaluation, therapeutic area assessment, and licensing. With her depth of knowledge in inflammation, immunology, transplantation, and autoimmunity combined with her business expertise, she has managed projects related to product and therapeutic area assessment and identification of licensing/acquisition opportunities. Having worked in medical affairs and life-cycle management, she is also experienced in assessing competitive landscape, market needs, life cycle management issues, defining pre-market awareness for disease states, and developing and executing pre/post-launch strategy to meet product objectives. Maryam obtained her Ph.D. in transplantation immunology and MBA in marketing/strategic management. She has also received two post-doctoral training in autoimmunity and stem cell transplantation in Canada and Europe prior to commencing her career in the pharmaceutical industry.

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