BioEntrepreneurship: Market Assessement for Therapeutics and Medical Devices
CLASS SUMMARYSo you think you have an idea for a great therapeutic? An amazing newmedical device or diagnostic? But how can you be sure... How big a market are you really going after? What large company will most likely be interested in your product? Only solid market research will help you find these answers. Lead by Dr. John McGraw and Dr. Maryam Sangari of SHI-Link, this session will outline how to assess your product with respect to therapeutic/indication area, market needs and pricing considerations as well as competitive landscape. You will explore the basic framework to assess your product's market opportunity. REGISTRATIONRegistration required. Registration is now closed. Click here for more information about the BioEntrepreneurship Series >> |  |
DATE | TIME | LOCATION
January 9, 2008 - January 9, 20087:00PM - 8:30PM
MaRS Centre, CR3
101 College
DOWNLOADS AND RESOURCES
ABOUT SHI LINK
SHI Link provides business development and transactional services. Their extensive experience in commercial strategy enables companies to identify top priority programs or attractively position products for out-licensing. SHI has extensive business development network and transactional leadership having executed $750 million in upfront and milestone payments in the last decade.ABOUT THE SPEAKERS
John McGrawVice President
As the Vice President of SHI Link, Dr. John McGraw works extensively with pharmaceutical and mid-size biotechnology companies in the areas of product evaluation, licensing, commercialization and therapeutic area assessment. John's in-depth knowledge of therapeutic areas such as inflammation, CNS and oncology, combined with his business expertise, has enabled him to manage projects related to product assessment for therapeutic re-profiling, product acquisition and the identification of licensing opportunities. John has also worked on projects related to clinical development, corporate strategy and research potential for leading pharma and biotech companies. Prior to joining SHI Link, John worked as a Senior Consultant at SHI Consulting and founded his own medical device company. He received his Ph.D. in neuroscience from the University of British Columbia, Canada.
Maryam Sangari
Director, Business Development
Maryam has worked extensively in the areas of product evaluation, therapeutic area assessment, and licensing. With her depth of knowledge in inflammation, immunology, transplantation, and autoimmunity combined with her business expertise, she has managed projects related to product and therapeutic area assessment and identification of licensing/acquisition opportunities. Having worked in medical affairs and life-cycle management, she is also experienced in assessing competitive landscape, market needs, life cycle management issues, defining pre-market awareness for disease states, and developing and executing pre/post-launch strategy to meet product objectives. Maryam obtained her Ph.D. in transplantation immunology and MBA in marketing/strategic management. She has also received two post-doctoral training in autoimmunity and stem cell transplantation in Canada and Europe prior to commencing her career in the pharmaceutical industry.
UPCOMING EVENTS
PAST EVENTS
- March 12, 2008
BioEntrepreneurship: What Investors Look For in Life Science Businesses - March 5, 2008
BioEntrepreneurship: Term Sheets in Biotech *POSTPONED* - February 27, 2008
BioEntrepreneurship: Budgeting for life science companies - February 6, 2008
BioEntrepreneurship: Life Science IP - January 16, 2008
BioEntrepreneurship: Navigating the Global Regulatory Path for New Drugs - January 9, 2008
BioEntrepreneurship: Market Assessement for Therapeutics and Medical Devices - December 19, 2007
BioEntrepreneurship: Business Models in Therapeutics and Medical Devices - June 12, 2007
BioEntrepreneurship - Effective Communications: Selling your story to VCs and beyond - May 14, 2007
BioEntrepreneurship - Strategic Financing of Biotech - April 16, 2007
BioEntrepreneurship - VCs and CVs: Managing the people/profit equation - February 12, 2007
BioEntrepreneurship - Clinical Trials Strategy - January 15, 2007
BioEntrepreneurship - Navigating the Global Regulatory Path for New Drugs - December 4, 2006
BioEntrepreneurship - Intellectual Property Strategy - November 13, 2006
BioEntrepreneurship - Market Assessment: Great New Product or Just Really Cool Science? - October 16, 2006
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