Speaker: Peter Evans, MaRS Venture Group Advisor

With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares.

Back by popular demand, MaRS Venture Group Advisor Peter Evans joins us to discuss the very important topic of marketing. This session will first focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.

In this session you will learn:

• Why marketing effectiveness often matters as much today as pure product innovation
  
• How to identify key market trends and better connect with the real needs of potential customers
  
• How to use “value innovation” methods to competitively design a product as faster, cheaper and better
  
• Pragmatic ways to position your product and quickly build market acceptance
  
• How effective marketing must connect to focused business development and sales channel efforts
  

Whether you are just starting out or fine tuning your marketing strategy, join us for this session next week to hear how marketing plays a key role in your venture.

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ENTREPRENEURSHIP 101 LECTURE SERIES

Click to find out more about the MaRS Entrepreneurship 101 Lecture Series.

• Webcast
• Blog - Who needs marketing? My technology is so good the world will beat a path to my door!
  
• Download the presentation: Trying to Connect Innovation to Income? Start with Marketing (PDF)