Building Technology Teams, Building Marketing / Sales Teams

CIBC presents Entrepreneurship 101 Event Series

CLASS SUMMARY

Speaker: Lance Laking, CEO of BTI Photonics

Techies are from Venus, Salespeople are from Mars:
Strategies for effective communication in a start-up environment.

Marrying sales teams with technical teams: one is from Mars, the other from Venus! Your technical team needs to know what the marketplace is saying and your sales team needs to understand what your product actually can do – but can they talk to each other? Lance Laking, President and CEO of Ottawa-based BTI Photonics Systems Inc. talks about how he has successfully integrated these two very different cultures.

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ENTREPRENEURSHIP 101 LECTURE SERIES

Click to find out more about the CIBC presents Entrepreneurship 101 Lecture Series.

DATE | TIME | LOCATION

April 2, 2008
5:30PM - 6:30PM
MaRS Centre CR-2AB
101 College St, Toronto

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ABOUT THE SPEAKER

Lance Laking, President and CEO – BTI Photonic Systems Inc.

Lance has been CEO of BTI since 2001 during which time the company has established itself as an emerging leader in metro optical systems. Lance has been responsible for securing over US$35M in growth capital from US and Canadian venture capital investors to fuel BTI’s growth. Lance has over 15 years of experience in building and managing high growth companies. Prior to joining BTI Photonic Systems, he founded the Canadian subsidiary of HUBER+SUHNER, a Swiss-based wireless and optical component manufacturer. He oversaw the building of their Canadian subsidiary from its inception into one of HUBER+SUHNER’s highest growth regions in the world. In 1987, Lance co-founded and up until 1995 served as Chief Operating Officer of Dynasty Components Inc, a Canadian sales and distribution organization representing a variety of major optoelectronic, interconnect and semiconductor manufacturers.

Lance holds an Honours Accountancy / Economics degree from the University of Waterloo, is a Chartered Accountant, and has completed the Executive Development Program at Queen’s University.