Thinking carefully about economics and business strategy can make the difference between having great technology versus having a great company. While MBAs can be famously dim-witted, scientists and engineers can be famously stubborn and insensitive to market forces. We’ll discuss the most common commercialization traps that befall otherwise “way smart” inventors.
Speaker: Ajay Agrawal
Ajay is the Peter Munk Professor of Entrepreneurship at the Rotman School of Management.
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Who's Your City? Author: Richard Florida Publisher: Basic Books (US), Random House Canada (Mar 11 2008) Globalization does not make the world flat. Richard Florida believes place matters when it comes to innovation: ...