Tenant Profile: AXS envisions what we can't see
“We’re located at the epicenter of the country’s medical and scientific research communities”, says Jason Sharpe, co-founder of AXS Biomedical Animation Studio, a MaRS Incubator tenant. “It’s fantastic to be here at MaRS. For a group of biomedical animators, it’s very inspiring.”
AXS Studio was recognized when last summer they were nominated for a Gemini Award for visual effects in their work on the hit television series ReGenesis.
AXS Studio creates visual explorations of complex phenomena in biological science and medicine. The company was founded by three partners – Jason Sharpe, Sonya Amin, and Eddy Xuan – who met while studying biomedical communications at the University of Toronto. The three have backgrounds in genetic research, engineering, advertising and visual arts, and share a passion for both science and pictures. They see their diverse backgrounds as what sets them apart.
“We are artists that speak the language of science,” says Sonya Amin.
Working primarily with the pharma, biotech and public health sectors, AXS creates illustrations and animations for applications ranging from e-health to investor relations.
Since moving into their incubator space at MaRS in the fall of 2005, AXS has expanded their business to include broadcast television with their work on ReGenesis, a one-hour drama set in the future that follows a group trying to investigate questionable uses of biotech. ReGenesis aims to portray science accurately through animations in the show, provided by AXS, and on the web, hosted by the Ontario Genomics Institute (also a MaRS tenant).
AXS works at the intersection of art and science. As Jason Sharpe says, “the two are not mutually exclusive disciplines but rather complementary ways of exploring and understanding our world.” Capturing a specific molecular mechanism or cellular event ‘on film’ is often beyond the limits of current imaging technologies. To recreate an observable version of these unseen micro- and nanoscopic worlds, AXS starts with scientific data and hypotheses, along with the expert accounts of scientists and medical professionals. Then, using visual effects techniques initially developed for Hollywood filmmakers, they bring these worlds to life.
For more information on AXS Biomedical Animation Studio visit their website here: www.axs3d.com
AXS Studio was recognized when last summer they were nominated for a Gemini Award for visual effects in their work on the hit television series ReGenesis.
AXS Studio creates visual explorations of complex phenomena in biological science and medicine. The company was founded by three partners – Jason Sharpe, Sonya Amin, and Eddy Xuan – who met while studying biomedical communications at the University of Toronto. The three have backgrounds in genetic research, engineering, advertising and visual arts, and share a passion for both science and pictures. They see their diverse backgrounds as what sets them apart.
“We are artists that speak the language of science,” says Sonya Amin.
Working primarily with the pharma, biotech and public health sectors, AXS creates illustrations and animations for applications ranging from e-health to investor relations.
Since moving into their incubator space at MaRS in the fall of 2005, AXS has expanded their business to include broadcast television with their work on ReGenesis, a one-hour drama set in the future that follows a group trying to investigate questionable uses of biotech. ReGenesis aims to portray science accurately through animations in the show, provided by AXS, and on the web, hosted by the Ontario Genomics Institute (also a MaRS tenant).
AXS works at the intersection of art and science. As Jason Sharpe says, “the two are not mutually exclusive disciplines but rather complementary ways of exploring and understanding our world.” Capturing a specific molecular mechanism or cellular event ‘on film’ is often beyond the limits of current imaging technologies. To recreate an observable version of these unseen micro- and nanoscopic worlds, AXS starts with scientific data and hypotheses, along with the expert accounts of scientists and medical professionals. Then, using visual effects techniques initially developed for Hollywood filmmakers, they bring these worlds to life.
For more information on AXS Biomedical Animation Studio visit their website here: www.axs3d.com
BROWSE PAGES
- MaRS Convergence: Spring 2008
- MaRS Convergence: Fall 2007
- MaRS Convergence: Winter 2006/07
- Global CONNECT Comes to MaRS
- Thinking Like a Citizen of the World
- Heritage Building Recognized
- Building a Successful Global Company
- Creating a Culture of Innovation
- Ushering in a "Medical Revolution"
- MaRS Educating Future Entrepreneurs
- Tenant Profile: AXS envisions what we can't see
- MaRS Joins Give a Day to AIDS Campaign
- MaRS and OCE Introduce Market Readiness Program
- MaRS Attracts International Attention
- MaRS Blog Takes Off
- MaRS Convergence: Fall 2006
- MaRS Convergence: Winter 2005
