Recommended Resources
MaRS PICK: The Business of Social Networking - MaRS 2009 Market Snapshot
“If you are not on MySpace, you don’t exist.”16-year old Skyler Sierra quoted by Danah Boyd
At the Berkman Center for Internet and Society, Harvard Law School, 2007.
The accuracy of this statement may be questionable, but the above quote effectively captures the staggering global popularity and growing ubiquity of online social networking sites. Closer to home, in spring 2007, Toronto was crowned “The Social Media Capital of North America” and “the Facebook Capital of the World”, though the Facebook crown passed from Toronto to London by fall 2007.
Just how big is the online social networking market? And what exactly does it take to build a successful commercial venture around online social networks?
This document provides Ontario-based entrepreneurs with a primer on this very dynamic market.
Click to download
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MaRS BLOG
- K.I.S.S. – Keep it short and simple (your pitch that is)
- Board member John Manley heads up Canadian Council of Chief Executives
- Could overwork one day be seen as a social ill? I sure hope so…
