<rss version="2.0"><channel><title>MaRS Recommended Reads</title><description>MaRS Picks, or Recommended Reads, are resources that MaRS has selected as must-reads for the informed innovative entrepreneur.</description><link>http://www.marsdd.com:80/Recommended-Resources/MaRS-Recommended-Reads.rss</link><copyright></copyright><language/><lastBuildDate/><managingEditor/><pubDate/><webMaster/><generator>Magnolia Enterpise Edition 3.0</generator><item>
<title><img src="/Recommended-Resources/MaRS-Recommended-Reads/energy-for-sustainability/mainColumnParagraphs/0/image" width="100" height="100" border="0" style="float:right;" alt="" />Author: John Randolph Publisher: Island Press  Energy for Sustainability is the first undergraduate textbook on renewable energy and energy efficiency with a unique focus on the community scale. Written by two of the foremost experts in the field, it is a pedagogically complete treatment of energy sources and uses. It examines the full range of issues&amp;mdash;from generating technologies to land use planning&amp;mdash;in making the transition to sustainable energy.  Click here to get Energy for Sustainability &amp;gt;&amp;gt;...</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/energy-for-sustainability.html</link>
<description><img src="/Recommended-Resources/MaRS-Recommended-Reads/energy-for-sustainability/mainColumnParagraphs/0/image" width="100" height="100" border="0" style="float:right;" alt="" />Author: John Randolph Publisher: Island Press  Energy for Sustainability is the first undergraduate textbook on renewable energy and energy efficiency with a unique focus on the community scale. Written by two of the foremost experts in the field, it is a pedagogically complete treatment of energy sources and uses. It examines the full range of issues&amp;mdash;from generating technologies to land use planning&amp;mdash;in making the transition to sustainable energy.  Click here to get Energy for Sustainability &amp;gt;&amp;gt;...</description>
</item>
<div class="line below"></div><div class="browse">
<h3>MORE RECOMMENDED READS</h3><item>
<title>4-Hour Work Week</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/4-hour-work-week.html</link>
<description>Author: Timothy Ferriss Publisher: Crown What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answ...</description>
</item>
<item>
<title>A Whole New Mind</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/a-whole-new-mind.html</link>
<description>Author: Daniel H. Pink Publisher: Riverhead Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The fut...</description>
</item>
<item>
<title>Angel Financing for Entrepreneurs: Early-Stage Funding for Long-Term Success</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/angel-financing-entrepreneurs.html</link>
<description>Author: Susan L. Preston (former Kauffman Foundation Entrep-in-Res) Publisher: Jossey-Bass (Mar. 2007)  How do angel investors think? What are their expectations? Who are they (US)? This book answers ...</description>
</item>
<item>
<title>As the Future Catches You</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/as-the-future-catches-you.html</link>
<description>Author: Juan Enriquez Publisher: Crown Business  If you think the world has changed dramatically in the last five years, you haven&amp;rsquo;t seen anything yet.  You will never look at the world in the s...</description>
</item>
<item>
<title>Best Practices in Biotechnology Business Development: Valuation, Licensing, Cash Flow, Pharmacoeconomics, Market Selection, Communication, and Intellectual Property</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/best-practices-biotechnology.html</link>
<description>Author: Yali Friedman Publisher: Logos Press (Mar. 2008)  The book promises to provide a framework for understanding critical issues in biotechnology business development. Albeit US-centric, the book ...</description>
</item>
<item>
<title>Blue Ocean Strategy</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/blue-ocean-strategy.html</link>
<description>Authors: W. Chan Kim and Renee Mauborgne Publisher: Harvard Business School Press  Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book,...</description>
</item>
<item>
<title>BusinessWeek - Innovation of the Week</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/bw-innovation-of-the-week.html</link>
<description>Podcasts: BusinessWeek Innovation of the Week Publisher: BusinessWeek Every Tuesday, BusinessWeek talks to the people making innovation happen. From authors to architects, CEOs to car designers, these...</description>
</item>
<item>
<title>Capitalism 3.0</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/capitalism-3.html</link>
<description>Author: Peter Barnes Publisher: Berrett-Koehler Publishers Inc. In Capitalism 3.0, Peter Barnes redefines the debate about the costs and benefits of the operating system known as the free market. Desp...</description>
</item>
<item>
<title>Confronting Reality</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/confronting-reality.html</link>
<description>Authors: Larry Bossidy and Ram Charan Publisher: Crown Publishing Group  Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect t...</description>
</item>
<item>
<title>Dragon's Den</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/dragons-den.html</link>
<description>TV Show and Webisodes: Dragon's Den Broadcaster: CBC  Almost everyone has an idea about how to make money&amp;mdash;lots of money. It could be a new invention or an innovative business concept. But the mi...</description>
</item>
<item>
<title>Dragon's Den - UK</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/dragons-den-UK.html</link>
<description>TV Show and Podcasts: Dragon's Den Broadcaster: BBC  If you've ever had an idea to make money, Dragons' Den is THE show to watch. All manner of money-spinning minds will step into the intimidating wor...</description>
</item>
<item>
<title>Finding Business “Idols”: A New Model to Accelerate Start-Ups</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/start-up_acceleration_model.html</link>
<description>Authors: Bo Fishback, Christine A. Gulbranson, Robert E. Litan, Lesa Mitchell, Marisa Porzig Publisher: Kauffman Foundation While &amp;ldquo;American Idol&amp;rdquo; has proved to be a major success in identi...</description>
</item>
<item>
<title>Getting to Maybe</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/getting-to-maybe.html</link>
<description>Authors: Frances Westley, Brenda Zimmerman, Michael Patton   Publisher: Random House  Many of us have a deep desire to make the world around us a better place. But often our good intentions are underm...</description>
</item>
<item>
<title>How Can Start-Ups Grow?</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/how-can-start-ups-grow.html</link>
<description>Interview with: Mukti Khaire - Asst. Professor - Harvard Business School Publisher: Harvard Business School Website  Assistant professor Mukti Khaire believes that small companies can grow by developi...</description>
</item>
<item>
<title>How to Kill Creativity</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/how-to-kill-creativity.html</link>
<description>Author: Teresa Amabile Publisher: Harvard Business Review In today's knowledge economy, creativity is more important than ever. But many companies unwittingly employ managerial practices that kill it....</description>
</item>
<item>
<title>Infotopia</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/infotopia.html</link>
<description>Author: Cass R. Sunstein  Publisher: Oxford University Press The rise of the &amp;quot;information society&amp;quot; offers not only considerable peril but also great promise. Beset from all sides by a never-...</description>
</item>
<item>
<title>Innovation Canada</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/innovation-canada.html</link>
<description>Website: InnovationCanada.ca Publisher: Canada Foundation for Innovation InnovationCanada.ca, a web-based magazine, showcases the exciting transformation taking place across Canada&amp;rsquo;s research la...</description>
</item>
<item>
<title>Innovation Nation: Canadian Leadership from Java to Jurassic Park </title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/innovation-nation-Canadian.html</link>
<description>Authors: Leonard Brody, Wendy Cukier, Ken Grant, Matt Holland, Catherine Middleton, and Denise Shortt  Publisher: Wiley (Jan 30, 2003)  Canadians are behind Java, the Blackberry, Yahoo!, Jeff Mallet, ...</description>
</item>
<item>
<title>Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/innovation-nation.html</link>
<description>Author: John Kao  Once a Harvard School of Business professor, an entrepreneur, a pianist,&amp;nbsp; and currently a consultant, Kao describes the state of innovation in the US, depicting best practices a...</description>
</item>
<item>
<title>Making Innovation Work</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/making-innovation-work.html</link>
<description>Author: Tony Davila Publisher: Wharton School Publishing  This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harn...</description>
</item>
<item>
<title>Managing Global Innovation: Uncovering the Secretes of Future Competitiveness</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/managing-global-innovation.html</link>
<description>Authors: Roman Boutellier, Oliver Grassmann, and Maximilian von Zedtwitz Publisher: Springer (April, 2008)  New global R&amp;amp;D management challenges, trends and emerging patterns are presented in&amp;nbsp...</description>
</item>
<item>
<title>Municipal Mind</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/municipal-mind.html</link>
<description>Author: Pier Giorgio Di Cicco Publisher: Mansfield Press In Municipal Mind, Toronto&amp;rsquo;s Poet Laureate offers a blueprint for building sustainable cities in a global era, predicated on city soul. B...</description>
</item>
<item>
<title>Open Innovation</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/open-innovation.html</link>
<description>Author: Henry William Chesbrough Publisher: Harvard Business School Press  In today's information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their ...</description>
</item>
<item>
<title>Seed Magazine</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/seed-magazine.html</link>
<description>Seed Magazine Videos, Podcasts, Blogs and Magazine Publisher: Seed Media Group www.seedmagazine.com Seed's Daily Zeitgeist Five daily issues, insights and observations shaping our perspective, from th...</description>
</item>
<item>
<title>Smart World</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/smart-world.html</link>
<description>Author: Richard Ogle   Publisher: McGraw-Hill Ryerson Agency  Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent...</description>
</item>
<item>
<title>So What?  Who Cares?  Why You?</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/so-what.html</link>
<description>Author: Wendy Kennedy  This toolkit presents a methodology for communicating innovation and the commercial opportunity that an innovation represents. It is developed for &amp;mdash; and with &amp;mdash; inven...</description>
</item>
<item>
<title>Stanford Technology Ventures podcasts</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/stanford-technology-ventures.html</link>
<description>Podcasts: Stanford Technology Ventures Program Publisher: Stanford  Stanford on iTunes provides access to a wide range of Stanford-related digital audio content via the iTunes Music Store, Apple&amp;rsquo...</description>
</item>
<item>
<title>Term Sheets & Valuations</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/term-sheets-and-valuations.html</link>
<description>Author: Alex Wilmerding  Publisher: Aspatore Books  Term Sheets &amp;amp; Valuations is the first ever in-depth look at the nuts and buts of terms sheets and valuations. The book, written by leading ventu...</description>
</item>
<item>
<title>The Business of Healthcare Innovation</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/business-of-healthcare-innovation.html</link>
<description>Editor: Lawton Robert Burns Publisher: Cambridge University Press  Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of busi...</description>
</item>
<item>
<title>The Buzz of the Week</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/buzz-of-the-week.html</link>
<description>Newsletter: VC Experts' The Buzz of the Week  VC Experts serves the needs of the private equity and venture capital communities. Their Weekly Buzz newsletter features such discussions as:      Renounc...</description>
</item>
<item>
<title>The Cleantech Revolution</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-cleantech-revolution.html</link>
<description>Author: Ron Pernick and Clint Wilder Publisher: HarperCollins Canada When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar invest...</description>
</item>
<item>
<title>The Design of Things to Come</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-design-of-things-to-come.html</link>
<description>Authors: Craig M. Vogel, Jonathan Cagan, Peter Boatwright Publisher: Wharton School Publishing The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self...</description>
</item>
<item>
<title>The Double Helix</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-double-helix.html</link>
<description>Author: James D. Watson Publisher: Touchstone  By identifying the structure of DNA, the molecule of life, Francis Crick and James Watson revolutionized biochemistry and won themselves a Nobel Prize. A...</description>
</item>
<item>
<title>The Economics of Climate Change</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/economics-of-climate-change.html</link>
<description>The Stern Review Publisher: HM Treasury www.sternreview.org.uk  The Review, which reports to the Prime Minister and Chancellor, was commissioned by the Chancellor in July 2005 It has been carried out ...</description>
</item>
<item>
<title>The Global Innovation Outlook from Supernova</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/supernova.html</link>
<description>Wharton's Kevin Werbach speaks with IBM's David Yaun about the Global Innovation Outlook Kevin Werbach, a professor of legal studies and business ethics at Wharton, spoke recently with David Yaun, an ...</description>
</item>
<item>
<title>The Imagination Challenge</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/imagination-challenge.html</link>
<description>Author: Alexander Manu Publisher: Peachpit Press Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet thes...</description>
</item>
<item>
<title>The Innovator's Solution</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/innovators-solution.html</link>
<description>Authors: Clayton M. Christensen and Michael E. Raynor Publisher: Harvard Business School Press  In this groundbreaking book, Christensen and Raynor show that innovation is not nearly as random and unp...</description>
</item>
<item>
<title>The Long Tail</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-long-tail.html</link>
<description>Author: Chris Anderson   Publisher: Hyperion  What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?  &amp;ldquo;The Lo...</description>
</item>
<item>
<title>The Medici Effect</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-medici-effect.html</link>
<description>Author: Frans Johansson   Publisher: McGraw-Hill  Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theo...</description>
</item>
<item>
<title>The New Atlantis</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-new-atlantis.html</link>
<description>Magazine: The New Atlantis  The New Atlantis attempts to clarify the nation&amp;rsquo;s moral and political understanding of all areas of technology&amp;mdash;from stem cells to hydrogen cells to weapons of m...</description>
</item>
<item>
<title>The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/power-of-unreasonable-people.html</link>
<description>Authors: John Elkington, Pamela Hartigan, and Klaus Schwab Publisher: Harvard Business School Press (Feb. 2008)  &amp;quot;The reasonable man adapts himself to the world; the unreasonable one persists in ...</description>
</item>
<item>
<title>The Rise of the Creative Class</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/rise-of-the-creative-class.html</link>
<description>Author: Richard Florida Publisher: Perseus Books  The Rise of the Creative Class gives a provocative new way to think about why people live as they do today--and where they might be headed. Weaving st...</description>
</item>
<item>
<title>The Singularity is Near</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-singularity-is-near.html</link>
<description>Author: Ray Kurzweil Publisher: Viking USA  The great inventor and futurist Ray Kurzweil is one of the best-known and controversial advocates for the role of machines in the future of humanity. In his...</description>
</item>
<item>
<title>The Strategy Paradox</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-strategy-paradox.html</link>
<description>Author: Michael E. Raynor  Publisher: Random House A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, to...</description>
</item>
<item>
<title>The Tipping Point</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-tipping-point.html</link>
<description>Author: Malcolm Gladwell Publisher: Back Bay Books  Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of c...</description>
</item>
<item>
<title>The Well-Designed Global R&D Network</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/global-innovation.html</link>
<description>Authors: Thomas Goldbrunner, Yves Doz, Keeley Wilson, and Steven Veldhoen Publisher: strategy + business Consider the two faces of the global innovation movement. Company A, having grown through acqui...</description>
</item>
<item>
<title>The World is Flat</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/the-world-is-flat.html</link>
<description>Author: Thomas L. Friedman Publisher: Farrar, Straus and Giroux  In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, all...</description>
</item>
<item>
<title>Thinkertoys: A Handbook of Creative Thinking Techniques</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/thinkertoys.html</link>
<description>Author: Michael Michalko Publisher: Ten Speed Press  If you always think the way you&amp;rsquo;ve always thought, you&amp;rsquo;ll always get what you always got. The same old, same old ideas over and over ag...</description>
</item>
<item>
<title>Towards 2020 Science</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/towards-2020-science.html</link>
<description>Publisher/Author: Microsoft Research Cambridge  In the summer of 2005, an international expert group was brought together for a workshop to define and produce a new vision and roadmap of the evolution...</description>
</item>
<item>
<title>VentureTalk Radio</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/venturetalk-radio.html</link>
<description>Radio Show and Podcasts: VentureTalk Radio Publisher: WWDB 860 AM, Philadelphia Have you thought about these questions before? How do I go about raising money to start a company? Is my idea for a comp...</description>
</item>
<item>
<title>What Got You Here Won't Get You There</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/what-got-you-here.html</link>
<description>Author: Marshall Goldsmith   Publisher: Hyperion  The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They&amp;rsquo;re int...</description>
</item>
<item>
<title>Why Mexicans Don't Drink Molson</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/mexicans-dont-drink-molson.html</link>
<description>Author: Andrea Mandel - Campbell Publisher: Douglas &amp;amp; McIntyre A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compe...</description>
</item>
<item>
<title>Winning at Collaboration Commerce</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/winning-at-collaboration-commerce.html</link>
<description>Author: Heidi Collins, Cindy Gordon, Jose Claudio C. Terra Publisher: Butterworth-Heinemann  CEO's top concern globally is innovation and growth. &amp;quot;Real time Collaboration Enterprise&amp;quot; is the ...</description>
</item>
<item>
<title>Worldchanging</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/worldchanging.html</link>
<description>Editor: Alex Steffen Publisher: Harry N. Abrams Books Worldchanging is poised to be the Whole Earth Catalog for this millennium. Written by leading new thinkers who believe that the means for building...</description>
</item>
<item>
<title>gagglescape</title>
<link>http://www.marsdd.com/Recommended-Resources/MaRS-Recommended-Reads/gagglescape.html</link>
<description>Blog: gagglescape Editor:  Robert Ouellette gagglescape is a forum for Canada's entrepreneurs and venture investors. While they have an information technology bias, gagglescape is a place to find or e...</description>
</item>
</div>

			<item>
				<title></title>
				<description>Events, conferences and meetings at the 15,000 sq. ft. MaRS Collaboration Centre have attracted more than 135,000 participants since the Centre opened in 2005.</description>
				<link>http://www.marsdd.com:80/Recommended-Resources/MaRS-Recommended-Reads.html</link>
				<pubDate></pubDate>
				
			</item>
			</channel></rss>
