Communicating Science: A Primer for Working with the Media

By: Holly Menninger and Robert Gropp

Scientists are often called upon to explain the latest discovery or talk about controversial topics happening in the medical and research world.  Saying the wrong thing to a media contact can lead to myriad of disasters and misunderstandings.

Communicating Science offers scientists vital information about communicating with the media through easy-to-read chapters filled with practical advice and appropriate questions they may ask reporters.  At the end of the book a scientist, new or seasoned, will be fully equipped to conduct successful media interviews.

The book covers a multitude of topics including:

• Why should you talk to the media?
• Understanding journalists
• Engaging in media outreach
• Prior preparation prevents poor performance
• Avoiding trouble
• Suggested reading and web resources
• Preparing for your interview
• Potential media contacts

Whether you need convincing about the worth of speaking to the media, or you’re just unsure how to go about doing it, this book will provide the knowledge you need and leave you confident you can handle any media situation.

Get the book >>

For more information on this topics, please also see the MaRS Best Practices event, “From Bench to Headline: Translating science for the media”

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