How Can Start-Ups Grow?
| Interview with: Mukti Khaire - Asst. Professor - Harvard Business School Publisher: Harvard Business School Website Assistant professor Mukti Khaire believes that small companies can grow by developing intangible social resources such as legitimacy, status, and reputation. In an interesting twist, her research on this insight is that these intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. Click here to read the complete interview. |  |
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