| Authors: Clayton M. Christensen and Michael E. Raynor Publisher: Harvard Business School Press In this groundbreaking book, Christensen and Raynor show that innovation is not nearly as random and unpredictable as managers have come to believe. While the outcomes of the innovation process have seemed random—such as superior innovations that tank and unlikely products that take off—the process itself, that is, the forces that shape and package innovations within companies, is very predictable. Christensen and Raynor demystify this process and explain how managers can greatly increase the odds of successful growth. |