Making Innovation Work

Author: Tony Davila
Publisher: Wharton School Publishing

This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harness and execute innovation.

By analyzing what has worked really well and what has not, Making Innovation Work provides new insights into how to execute innovation. It breaks things into manageable pieces that can be applied in any company.

Two ideas shape the foundations of this book:
  • Innovation is a necessary ingredient for sustained success—it protects your tangible and intangible assets against the erosion of the market.
  • Innovation is an integral part of the business, and as such it has to be managed—it is not a "nice to have" element or something that occurs on its own.

Innovation is imperative to grow your top and bottom lines. Innovation produces changes that are essential to survival of the company.

Click here to get the book!
Making Innovation Work
How to manage it, measure it, and profit from it  

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