The Power of Unreasonable People: How Entrepreneurs Create Markets That Change the World

Authors: John Elkington, Pamela Hartigan, and Klaus Schwab
Publisher: Harvard Business School Press (Feb. 2008)

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." George Bernard Shaw

The authors of this book present true and unique (mainstream) business models that have changed the world. In three parts, they present "Building Innovative Enterprises," "Creating the Markets of the Future," and "Leading Sustainable and Scalable Change." Case studies from for-profit and nonprofit social organizations are also discussed, including Whole Foods, One Laptop Per Child,  Band Aid, Live Aid and Live 8.

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