So What? Who Cares? Why You?
| Author: Wendy Kennedy This toolkit presents a methodology for communicating innovation and the commercial opportunity that an innovation represents. It is developed for — and with — inventors, scientists and technology entrepreneurs. The field-tested approach to commercializing innovation is available as a 150-page, roll-up-your-sleeves workbook. Designed for organizations and individuals who are assessing the business opportunity and creating commercialization plans for scientific and technical ideas, it walks you through the process of communicating innovation in a compelling way to investors and other business audiences. Click here to get the book!
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The inventor's commercialization toolkit
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