Who's Your City?

HOW CREATIVE ECONOMY IS MAKING WHERE YOU LIVE THE MOST IMPORTANT DECISION OF YOUR LIFE

Author: Richard Florida
Publisher: Basic Books (US), Random House Canada (Mar 11 2008)

Globalization does not make the world flat. Richard Florida believes place matters when it comes to innovation: place affects our daily lives as well as the overall global economy, place determines the people we come in contact with, place determines our career paths and options, and place influences the markets we participate in. In Who's Your City? Richard Florida believes  place determines where good ideas come from and offers fresh views of its economic role.

ABOUT THE AUTHOR

Richard Florida is Professor of Business and Creativity at the Rotman School of Management at the University of Toronto. He also founded the Creative Class Group, a for-profit think tank that follows trends in communities, lifestyles, and businesses.

 

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Who's Your City?
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