Social Entrepreneurship: The art of mission-based venture development
If you are starting out as a social entrepreneur or re-vamping your company, this book is for you. It holds insights on how to think like an entrepreneur, how to start an enterprise as a business not a charity.
This book will teach you how successful social entrepreneurs:
- Focus on community wants and needs
- Match those with core competencies to provide the quality services
- Assess risk and gauge opportunity
- Develop new project ideas and test their feasibility
- Write a business plan
- Project finances in the plan
- Tap into new sources of funding
- Develop the idea of social entrepreneurship throughout the organization
- Make sure that mission, not money, is the bottom line
Peter Brinckerhoff is fully available via email for questions and comments. He has written a number of books about mission-based organizations for the field of social entrepreneurship, also, he is an avid blogger at: http://missionbased.blogspot.com/
MaRS FACTS
The MaRS Centre, the physical anchor for the MaRS vision, incorporates the site of the historic College Wing of Toronto General Hospital.