Sue McGill leads MaRS’ effort in the consumer digital and mobile marketplace. Drawing on her experience working in technology and media, both as an entrepreneur and builder of brands, Sue lends a global point of view on the challenges and opportunities facing MaRS’ entrepreneurs in the digital media space – media fragmentation, the pervasiveness of new technologies, changing consumer behaviours and evolving business models.
“Working at MaRS is an incredible opportunity. It allows me to be close to the entrepreneurs responsible for driving some of the most innovative changes of our generation. By understanding how media and technology collide with consumers, I can provide guidance to clients and help them build sustainable ventures in a hyper-competitive market.”