The presence of powerful suppliers reduces the profit potential in an industry. By threatening to raise prices or reduce the quality of goods and services, suppliers increase competition within an industry. As a result, they reduce profitability in an industry where companies cannot recover cost increases in their own prices.
The bargaining power of suppliers comprises one of the five forces that determine the intensity of competition in an industry. The others are barriers to entry, industry rivalry, the threat of substitutes and the bargaining power of buyers.
Power of supplier group
The following conditions indicate that a supplier group is powerful:
Porter, M. (1998). Competitive Strategy. New York: Free Press.