What does my business look like (aka: what am I doing, anyway)?

Posted by Tony @ MaRS, December 21st, 2007

ent101 poster 2007 08

Last evening, attendees at Entrepreneurship 101 heard Prof Ajay Agrawal discuss three key questions that technical entrepreneurs often fail to adequately answer:

  1. what business am I in?
  2. what is my business model? and;
  3. what is my pricing strategy?

All excellent questions, but ones that are hard to answer if you are just starting up your first business. One obvious resource is to find someone who has many years experience in the sector that you will be playing in.

Question of the Week
Can anyone share in their success in getting these questions answered? How have you found resources (and where) to address these questions?

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Author: Tony Redpath

As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.

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