Decisions that founders make about their business model — should I make the product and sell it myself? Make it but use distributors? License someone else to make and sell it? — can have a profound effect on the success of the business. Last week, Professor Ajay Agrawal provided a rare confidential insight into a key business model decision made by the founders of what is arguably the greatest commercial success story of our generation (sorry – you’ll have to watch the lecture below to hear the name).
How do you make these decisions when the product is still under development? I’m interested in any comments out there as to good or bad decisions that entrepreneurs have made that we can all learn from.
Downloads and Resources
- Class Summary: Building a Business Model
- Webcast: The Entrepreneur’s Three Key Questions
- Presentation: Watch it below or download it from Slideshare
- Join the Facebook Group: CIBC Presents Entrepreneurship 101
As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.
