Steve Carkner on product development
For many start-ups, protecting intellectual property and developing a viable business strategy is just the beginning of the perfect venture. Entrepreneurs need be organized, disciplined and systematic in how they run their business and their day-to-day operations. So how can new entrepreneurs optimize their chances of successfully managing their business? I believe the answer can be found in basic project management practices.
In his CIBC Presents Entrepreneurship 101 lecture, Steve Carkner takes us through the phases of product development. Early in the lecture, I realized that these phases were virtually identical to the standard phases of any project, from requirements gathering, scope definition and design, to implementation and quality assurance. This illustrates how project management principles are applicable and indeed crucial to most aspects of business.
