Posted by Tim @ MaRS, January 14th, 2010
What's the next app for mobiles?
How does one define “hotspot”? Is it having lots of activities? Is it having more infrastructure and a bigger capital funnel? Or, is it developing products with the most sales?
The mobile software space is huge. A mobile application could be strategic or revenue generating. It could be a remote access terminal through the server-client model, a new product offering at a new price point, or a new platform enabling new corporate capabilities. With more metrics than one could show in dashboards or scorecards, it is important to remember that “what gets measured is what gets done.”
Posted by Tim @ MaRS, January 13th, 2010
What's next for hand-held?
Content resides in ecosystems enabled by platforms. Recent platform wars you may have read about include HD DVD vs. Blu-ray and PC vs. Mac. The mobile space is also in the middle of a platform war.
If we consider video in North America for a moment, more than 40% of the videos watched online is found and delivered through YouTube, and YouTube videos are 100% Flash-based. Worldwide, 80% of the online video is Flash-based. Why is this relevant to mobile computing and entertainment?
Posted by Vanessa @ MaRS, September 21st, 2009
Watch the video now
Last Tuesday’s MobileMonday Marketing Awards (confusing, right? Thanks Labour Day!) at MaRS celebrated the best mobile marketing campaigns from Toronto-area companies. Reps from five marketing companies pitched their web, SMS, phone, smartphone and browser-based applications to a live audience while a team of judges evaluated the campaigns for creative concepts, innovative use of technology and ability to meet business objectives.
Competitors had a lot to cover in their allotted seven minutes of stage time. Who was the client? What was the campaign for? How did it work? How did it evolve over time? Why did the client want a mobile campaign?
Posted by Keri @ MaRS, September 1st, 2009
Fonolo is tops with Time
Along such website titans as Facebook, Twitter, Skype, Google, YouTube, Amazon and Wikipedia, lies Canadian start up and MaRS client Fonolo on Time.com’s 50 Best Websites 2009.
Shai Berger, Fonolo’s CEO and Co-founder, wrote on his blog that “this is a huge win for Fonolo and comes as a complete surprise (OK I may have known about it a few days before it went live…). Seriously, it’s thrilling to see how well Fonolo resonates with the public. It’s further proof that we’re addressing a point of pain felt so deeply by so many people.”
Posted by Keri @ MaRS, July 24th, 2009
Twenty-first Century Teen
Can it be true that teens are not into Twitter?
According to a teenager, it’s true. Teens may be consuming more media than ever, but they are doing it in different ways and some of those ways might surprise you. My colleague Allen Gelberg and I found a fascinating article on the media habits of teenagers and got together to write a blog on our thoughts about the new media universe.
A recent research report written by a 15-year-old Morgan Stanley intern in the UK has been causing a stir. Matthew Robson (who is almost sixteen years old) wrote a report on teenagers’ likes and dislikes when it comes to media. Though he didn’t claim any statistical accuracy, his clear insights created buzz in the media community with his report generating five or six times more response than other Morgan Stanley reports.
