Social media in Toronto
Toronto is quietly becoming a social media hub. But don’t take my word for it. Mark Surman, Mozilla Foundation Executive Director, calls Toronto home and is working on some very cool new initiatives using homegrown Toronto technology.
Mozilla launched Mozilla Education in January, a project that creates new resources and learning models for the Mozilla community as a way of advancing broader ideals of openness and participation.
The world is changing at a very rapid pace. Creation and innovation are happening much more quickly and it’s in part due to the mainstream emergence of the open source philosophy (not just in software and web applications; other industries are adopting the model as well). People are starting to figure out that working together with transparency, in most cases, is more productive than closed-door policies. Perhaps it’s an ethical movement. Either way, a great example of this is what’s been happening online over the past few years. People are sharing their daily lives, ideas and information online in many ways. People are living open source lives and if you’re an entrepreneur, you should look to the social web to help propagate and grow your business. Embrace “the open”.
Obama graffiti: A product of open branding
Photo by Seetwist
Last Thursday, I went to the Rotman School of Business to learn about Obama’s social media campaign strategy from a member of the team that planned this grassroots, state-by-state online takeover. She’s passionate, intelligent, poised. She’s a new media strategist. She is also Canadian. Perhaps the most impressive, Rahaf Harfoush is a mere 24 years old. Her story was both inspired and inspiring.
