Designing business models
Recently, Stuart L. Hart of Cornell University gave a talk as part of Rotman’s Wicked Problem series. Hart gained notoriety for his robust discussions on the bottom of the pyramid (BoP) originally made popular with author and professor C.K. Prahalad. BoP thinking explores models of sustainable business that serve non-tradition market segments – namely those overlooked by capitalists of past generations. In Hart’s latest thinking about Capitalism at the Crossroads the story has not changed much, but his call to develop new business models that profitably engage the under-served is still relevant today. However, are developing economies the only fertile ground for this line of thinking?
