Analysing markets and industries

Structure and create a market strategy that is aligned with your business strategy.

For all start-ups, sizing the market is a necessary task for business and marketing planning, and budgeting.

Industry analysis examines the five forces that collectively determine the profit potential of an industry.

In highlighting the key factors that affect your customers and marketplace, the market analysis helps you understand the dynamics involved in targeting specific customers.

Start-ups use market research to collect and analyze data about customers, the target market and the competition.

Technology start-ups have unique market research needs and so require their own set of market research techniques.

An environmental, or PEST, analysis categorizes the changes and forces that affect your business, either directly or indirectly, through your customers, suppliers and competitors.

A SWOT analysis examines a company’s strengths, weaknesses, opportunities and threats.

Your business needs to forecast where customers and the economy are moving. The task is to find and study what the small percentage of future-defining customers want.

The marketer’s mantra is about the importance of understanding buyers at either the segment or the individual level.