Dealing with competition

This workbook guides you through the five critical variables for executing your market strategy: competition, partnerships, distribution, pricing and positioning.

Start-ups face reference competition and economic competition in the process of selling new products to target customers.

Companies have many sources of differentiation available to them.

Positioning creates an image of your company’s product in the mind of your target customer.

All companies within an industry compete with industries that produce substitute products and services.

Recognize the difference between differentiated and undifferentiated markets, and learn how to set your product apart from its competitors.

Suppliers use bargaining power to raise prices or reduce product quality, and affect overall competition of industry.