Managing sales operations
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Forecasting and the future: Kotler on marketing
Your business needs to forecast where customers and the economy are moving. The task is to find and study what the small percentage of future-defining customers want.
Sales > Managing sales operations
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Sales promotion: Kotler on marketing
Sales promotion describes incentives and rewards to get customers to buy now rather than later. It is a short-term tool to trigger buyer action.
Sales > Managing sales operations
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Telemarketing and call centres: Kotler on marketing
Using the phone to hear from customers and to talk with customers can be a great asset if done right.
Sales > Managing sales operations
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Managing and analyzing sales metrics
Early-stage technology start-ups must use sales metrics to gain a solid understanding of their competitiveness and performance in the market.
Sales > Managing sales operations
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Sales metrics
Sales metrics are a collection of individual and organizational sales performance indicators and ratios.
Sales > Managing sales operations
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Sales forecasting for start-ups
A sales forecast is a projection of what your sales revenue will be for a specific upcoming period, and is essential not only to understand and manage sales activities, but also to facilitate the growth and development of the entire company.
Sales > Managing sales operations
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Stages of the sales funnel
The metaphor of the sales funnel visually describes the sales process from initial contact to final sale.
Sales > Managing sales operations
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