Marketing planning
-
Understanding your market
One of the most critical decisions that early-stage technology entrepreneurs must make is to determine the maturity of the marketplace they plan to enter.
Marketing > Marketing planning
-
Market type (market maturity)
Market type (specifically, market maturity) affects decisions entrepreneurs must make about their product and marketing, and so this must be identified as early as possible.
Marketing > Marketing planning
-
Market Strategy Workbook 3: Strategic Marketing Approach
This workbook guides you through the five critical variables for executing your market strategy: competition, partnerships, distribution, pricing and positioning.
Marketing > Marketing planning
-
Estimating the market size
For all start-ups, sizing the market is a necessary task for business and marketing planning, and budgeting.
Marketing > Marketing planning
-
Product management as your product and market matures
Product management plays an essential role in bridging the gap between product development and the market.
Marketing > Marketing planning
-
Simple marketing plan for start-ups
Start-ups should start with a simple marketing plan that keeps everyone focused on the same objectives.
Marketing > Marketing planning
-
Advertising: Kotler on marketing
The aim of advertising is not to state the facts about a product but to sell a solution or a dream. Advertising leaders differ on how to create an effective ad campaign.
Marketing > Marketing planning
-
Business-to-business marketing: Kotler on marketing
Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines pay most of their attention to business-to-consumer (B2C) marketing.
Marketing > Marketing planning
-
Communication and promotion: Kotler on marketing
Communication and promotion are critical skills in marketing. Companies need to orchestrate a consistent set of impressions that conveys the brand’s meaning and promise.
Marketing > Marketing planning
-
Customers: Kotler on marketing
Companies must learn how to move from a product-making focus to a customer-owning focus, and to view the customer as a financial asset.
Marketing > Marketing planning
just start out
Just starting out?
Entrepreneurship 101's online lectures walk you through the process of starting a business. Sessions include: Building a business model, Raising money and The pitch.
Read more >
Attend Entrepreneurship 101
Essential information for emerging entrepreneurs. Registration required. Wednesdays at 6:00 p.m.
Register now >
