Situational marketing
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Financial marketing: Kotler on marketing
Few marketers will rise to the top of an organization unless they are financially well-versed. The aim of marketers is to maximize long-term profits as well as sales.
Marketing > Situational marketing
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International marketing: Kotler on marketing
A company that masters only its domestic market will eventually lose it. One of the best growth paths for a business is to go regional or global.
Marketing > Situational marketing
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Recession marketing: Kotler on marketing
During a recession, many companies rush to impose cost-cutting measures. But don’t compromise your customer value proposition or your partner value proposition.
Marketing > Situational marketing
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Trends in marketing thinking and practice: Kotler on marketing
Marketing trends affect different industries and companies at different rates and times. Your company must decide where it stands with respect to each marketing trend.
Marketing > Situational marketing
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